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The rates below are for our print ads. 

Click Here for The Weekly's 2010 Media Kit.
Click Here for The Weekly's publication schedule
Click Here for The Weekly's distribution list.
(Download the latest Adobe Acrobat Reader here.)


Net Cost Per Issue

Ad Size 1-3 Run(s) 4 or More Runs
1/3 Column $150 $100
1/2 Column $200 $140
1 Column $400 $300
1/8 Page $200 $140
1/4 Page $345 $260
1/2 Page $570 $475
Full Page $1,110 $890

Full Color Rate (Added to Space Cost): $120

Copy may change each issue at no additional charge.
Call us for quotes on the inside front cover, back cover, and inside back cover.

Deadline to reserve ad space is Thursday before each issue at 3 p.m.

Deadline for copy is Friday before each issue at 12 p.m.

Dining Tip $75
Dining Tip (in conjunction with Display Ad) $35.

Holiday Cost Per Issue

Ad Size 1-3 Run(s) 4 or More Runs
1/3 Column $175 $125
1/2 Column $225 $180
1 Column $500 $400
1/8 Page $225 $180
1/4 Page $435 $348
1/2 Page $825 $660
Full Page $1,500 $1,200

No copy revisions other than factual changes may be made during the course of the run.

The deadline for ads is the Friday before each issue at 3 p.m.

1/3 Column 2.3"w x 4.45"h
1/2 Column 2.3"w x 6.7"h
1 Column 2.3"w x 13.5"h
1/8 Page  
Vertical* 3.1”w x 4.45”h
Horizontal 4.72”w x 3.25”h
1/4 Page  
Vertical 4.72”w x 6.7”h
1/2 Page  
Vertical 4.72”w x 13.5”h
Horizontal 9.5”w x 6.7”h
Full Page  
Image 9.5”w x 13.5”h
Bleed 11.5”w x 15.5”h
Actual Page Size 10.5"w x 14.5"h

*Available in Black and White ONLY.

Display Ad Sizes
Please call if you have any questions:
(530) 546-5995
Email ads to graphics@tahoethisweek.com

Our Policy
All of our ad rates include all production costs, which means that we will take your instructions and do our best to create an ad that meets your expectations.

We also take ads from agencies or professional designers. We take “camera ready” art, but prefer that ads be given to us on disk. We can scan any artwork including fully built ads, but scanning an ad reduces the crispness of the text and pictures contained within that ad, which detracts from your work and the overall look of the magazine.

Technical Requirements

We use InDesign CS for all of our ad building as well as Adobe Photoshop CS and Illustrator CS. If you furnish a finished ad, please send it as a PDF file.  Be sure to include all fonts and image files contained within the ad if necessary. To insure accuracy, save all art as CMYK (no spot colors), grayscale and/or minimum of 300 dpi as appropiate.

If you furnish a finished ad, we would like an EPS version of the ad regardless of the creating program. This ensures that your work will remain intact, as an EPS cannot be easily manipulated. We will also accept a PDF file.

Along with the EPS, we need all the fonts (both printer and screen) contained in the ad in case we don’t have them all. We also ask that you provide us with the original document file and all the links so that in the event that something goes wrong we can make any necessary last-minute adjustments. We DO NOT open any documents unless there is a problem with the EPS file (such as not having all of the correct fonts). To insure color accuracy, please be sure all art is saved in CMYK (no spot colors, please).

In addition, we need a printed proof of the ad in order to compare our print-outs with the original art. We will also use a hard-copy proof as a final resort if we cannot access a disk file or reach anyone who can provide assistance.

Printing Specs

  • Line Screen: 150

  • Separation Type: UCR

  • Black Ink Limit: 66

  • Total Ink Limit: 260

  • Dot Gain: 30 (SWOP Newsprint)
 
The Weekly Magazine • P.O. Box 67 • Carnelian Bay, CA 96140 • (530)546-5995
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or used for any commercial purpose without the express written permission of The Weekly Magazine.