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Display Advertising Rates
Summer 2008
Rates Effective for Summer 2008 Issues.
The Rates below are for our print ads.
Download the
Spec Sheet in pdf form.
Click Here for The Weekly's latest rates.
(Download the latest Adobe
Acrobat Reader
here.)
Publishing Weekly
|
Ad Size |
1-3 Run(s) |
4 or More Runs |
|
1/8 Page* |
$200 |
$140 |
|
1/6 Page* |
$255 |
$198 |
|
1/4 Page |
$345 |
$260 |
|
1/3 Page* |
$450 |
$348 |
|
1/2 Page |
$570 |
$475 |
|
Full Page |
$1,110 |
$890 |
*Restrictions concerning
color ad availability in this size applies.
Please see below.
Full Color Rate (Added to Space Cost): $120
Copy may change each issue at no additional charge.
Call us for quotes on the inside front cover, back
cover, and inside back cover.
Dining Tip $75
Dining Tip (in conjunction with Display Ad) $35.
Dining Tips and Shopping Advisor spots must run 13
consecutive times.
Holiday
Cost Per Issue
|
Ad Size |
1-3 Run(s) |
4 or More Runs |
|
1/8 Page* |
$225 |
$180 |
|
1/6 Page* |
$341 |
$273 |
|
1/4 Page |
$435 |
$348 |
|
1/3 Page* |
$588 |
$470 |
|
1/2 Page |
$825 |
$660 |
|
Full Page |
$1,500 |
$1,200 |
*Restrictions concerning
color ad availability in this size applies.
Please see below.
No copy revisions other than factual changes may be made
during the course of the run.
The deadline for ads is the Friday before each issue at
3 p.m.
Production costs are included in the above rates.
Please note that rates vary with the season and are
subject to change during the course of a run.
|
1/8 Page |
|
|
Vertical*
|
3.1”w x
4.45”h |
|
Horizontal |
4.72”w x 3.25”h |
|
1/6 Page |
|
|
Vertical*
|
3.1”w x
6.7”h |
|
1/4 Page |
|
|
Vertical
|
4.72”w x
6.7”h |
|
1/3 Page |
|
|
Vertical*
|
3.1”w x
13.5”h |
|
1/2 Page |
|
|
Vertical
|
4.72”w x
13.5”h |
|
Horizontal |
9.5”w x
6.7”h |
|
Full Page |
|
|
Image
|
9.5”w x
13.5”h |
|
Bleed |
11.5”w x
15.5”h |
|
Actual
Page Size |
10.5"w x
14.5"h |
*Available in Black and
White ONLY.
Display Ad Sizes
Please call if you have any questions:
(530) 546-5995
Email ads to
graphics@tahoethisweek.com
Our Policy
All of our ad rates include all production costs, which
means that we will take your instructions and do our
best to create an ad that meets your expectations.
We also take ads from agencies or professional
designers. We take “camera ready” art, but prefer that
ads be given to us on disk. We can scan any artwork
including fully built ads, but scanning an ad reduces
the crispness of the text and pictures contained within
that ad, which detracts from your work and the overall
look of the magazine.
Technical Requirements
We use InDesign CS for all of our ad building as well as
Adobe Photoshop CS and Illustrator CS. If you furnish a
finished ad, please send it as a PDF file. Be sure
to include all fonts and image files contained within
the ad if necessary. To insure accuracy, save all art as
CMYK (no spot colors), grayscale and/or minimum of 300
dpi as appropiate.
If you furnish a finished ad, we would like an EPS
version of the ad regardless of the creating program.
This ensures that your work will remain intact, as an
EPS cannot be easily manipulated. We will also accept a
PDF file.
Along with the EPS, we need all the fonts (both printer
and screen) contained in the ad in case we don’t have
them all. We also ask that you provide us with the
original document file and all the links so that in the
event that something goes wrong we can make any
necessary last-minute adjustments. We DO NOT open any
documents unless there is a problem with the EPS file
(such as not having all of the correct fonts). To insure
color accuracy, please be sure all art is saved in CMYK
(no spot colors, please).
In addition, we need a printed proof of the ad in order
to compare our print-outs with the original art. We will
also use a hard-copy proof as a final resort if we
cannot access a disk file or reach anyone who can
provide assistance.
Printing Specs
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